London Fashion Week is about to set the trend for all the other Fashion Weeks to follow.
The entire week of shows will be streamed digitally. London Fashion Week has launched a new website here to stream all shows from the Somerset House venue and any other shows if the designer is interested. All designers will be offered the chance to stream live, but it’s not yet known who will take part. London Fashion Week is also working to get experts to do live commentaries on the shows while they are streaming.
Many designers such as Alexander McQueen and Burberry have embraced streaming and social networking as a way to get their names out. Just this week, Marc Jacobs announced that he will be streaming his New York Fashion Week show live online and took suggestions for what he should do during the show on Twitter.
London Fashion Week will be held from February 19th to 24th. Over 100,000 are expected to visit the website from around the world. This could open up these designers to a whole new audience.
[Mark Fast London Fashion Week Photo via Mark Fast]
Tags: alexander mcqueen, burberry, Fashion News, live stream, London fashion week, marc jacobs, new york fashion week, twitter, website
yay, finally ‘the little’ people get to see the shows as they happen. about time too!
It will never be the same as being there live but finally, big shows are accessible to all.
I’m very excited about this, I am always watching fashion shows to get the latest runway looks and now I can see it at the same time as the celebs and industry folks.