One thing for sure, is that Jimmy Choo’s capsule collection for H&M is a runaway success, checking in with some of our favorite bloggers in NYC we found one who documented the madcap shopping experience literally in minutes. A couple of calls around town this morning also showed that by 11:30 a.m most Jimmy Choo merchandise was sold out in Toronto and New York City.Considering that stores just opened at 10 am, those are impressive sales numbers for H&M!  Here is a sample of what went on in NYC this morning:

10:35am: There is a frenzy for the studded belt! Everyone is carrying one. I see lots of the suede dress in gray ($249.) Staffers are restocking clothes at record rates.

10:38am: Staffers brought out the super-cute small chain-link zebra studded bag, which started a grabbing frenzy. It’s $99.

10:40am: They’re keeping the shoe area penned off by metal gates. There is a huge crush of people outside the gates waiting to get in.

10:42am: Mannequin down near the shoes! It’s a mob scene over here.

10:44am: The bracelets are adorable. Wide wristband with round studs for $24.95, chunky rhinestones-and-chain statement necklace for $49.95. I see lots of girls grabbing the sequin tank for $69.95.

10:52am: There are nice accessories in men’s. Large gray suede zipper tote with a removable long studded strap, $249. Brown studded thin belt for $39.95. Brown croc weekender and black croc messenger bag for $249. Men’s suede boots $199 and suede tie $49.95.

10:54am: Men’s black suits are $249. Soft blue v-neck cashmere sweater, $99.

10:59am: People are let into the shoe area in 10 minute intervals, organized by color (as per the rules on the flier they handed out earlier.) The gray group is up next. They have their own checkout and it’s super-calm and empty in there. I see the black booties, the blue strappies, the black strappy studded ones…it’s kind of crazy outside the gate.

11:03am: Megaphone guy is giving minute by minute warnings: “8 minutes left.”

11:04am: Girls are buying an average of three pairs each. One girl has a boyfriend carrying her extra three. Oooh, somebody’s getting the over-the-knee boots!

11:10am: I’m back in the clothes section and there is a lot of stock being constantly replenished. The $249 black leather zip front collarless jacket is really soft.

11:12am: Leather pants are $199. Lots of girls are grabbing the black sequined zip front cardigan, too ($129.)

11:14am: Also popular: The long-sleeved rhinestone-covered low-back dress for $129. And the black embellished skyline-design long-sleeved tee for $99.

11:20am: I swear every other girl is carrying the sequined tank.

11:35am: Heading out. People are still trickling into the line outside

 photos and shopping info by: racked new york

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Tags: jimmy choo collection for H&M, jimmy choo shoes, Shopping

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