JAY GODFREY: FASHION DESIGNER PROFILE

JAY GODFREY PORTRAIT.jpgFrom Wall Street to the runway, Canadian born Jay Godfrey has taken his keen business sense and applied it to his dream of becoming a fashion designer. A celebrity favorite, Godfrey has attained that elusive fashion success and recognition, which is no small feat in the overcrowded design field.

Godfrey fell in love with fashion while working in his first summer job at Hugo Boss. But life pulled him away. He  went on to study finance at Montreal’s McGill University and went to work on Wall Street. He didn’t let the numbers drag him down though and he used his money to take him through Parson’s School of Design to study fashion design.

Jay Godfrey has turned from a business man to one of the hottest designers in Hollywood thanks to a number of celebrities such as Eva Longoria, Jennifer Lopez, Kim Kardashian just to name few, wearing his designs. Canada Style asked Godfrey to describe the woman who wears his clothes. He said this:

“Strong, self-assured, and above all, comfortable in her own skin. She has her own unique sense of style and is not a slave to trends. She knows what works for her and dresses to flatter her figure while having fun with fashion.”

Jay Godfrey’s Spring 2010 collection is simple, yet bold and colourful. He describes it as “the confluence of lingerie and activewear; boudoir meets athletic club. Suggestively alluring, yet fittingly appropriate.”

Sounds good. Toronto Life said this about the collection:

Godfrey’s flirty creations are better tailored to today’s party-happy tabloid princesses (think Us magazine, not Vogue). They’re foxy (but not trashy), flashy (but not arresting enough to upstage their wearer) and risk-free (safe from any worst-dressed lists). 

With a reputation for designing the dresses that every young celebrity must own his line will be one to watch as he fulfills the rest of his dreams. Godfrey told Canada Style where he sees himself in 5 years from now:

“In five years I would love to have at least one of my own stores in New York, and hopefully other locations as well. Having a line of accessories to compliment the collection is also a major goal of mine. Shoes and jewelry are two categories I would particularly love to branch out into because there is so much possibility there to really craft a complete ‘Jay Godfrey’ look from head to toe.”

Smart move Jay. Michael Kors has pioneered the concept very successfully and has brought the idea of mixing high fashion and affordable looks under the same roof thus creating a devoted brand shopper. Jay Godfrey is definitely a man to watch and we are looking forward to seeing his boutiques.  Here are some looks from his spring collection: 

Jay Godfrey dresses spring summer collection.jpg

[All photos by Marco Antonio]
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