Between all of the 12-inch heels and model controversy we sometimes forget that fashion is supposed to be fun. Then along comes a ray of fashion sunshine like Beckerman and you remember why you like dressing up in frills and lace in the first place.
The Canadian fashion design team is made up of twin sisters Caillianne and Samantha Beckerman, along with younger sister Chloe. They spent their childhood together in Toronto developing a passion for creating fashion,with each other.
As soon as they could, all three of them swept off to the New York’s Fashion Institute of Technology, to dive head first into the world of fashion design. Each sister studied a different area playing off of their strengths. The line launched as the girls’ thesis to finishing FIT and in a twist of luck, fate and success the entire line was bought by a Tokyo department store. The newly minted fashion designers were thrown into the spotlight,eager to start their own line. Who better to have at your side as you start a risky career in the fashion world than your sisters?
The sisters have the knack of creating playful, rock’n'roll tinged clothes for their affluent, twenty-something clientele. (dazed digital)
Beckerman creates their own textiles each season to fulfill their reputation as bringing dreams and fairy tales to life in their clothes. A feat that most fashion design houses do not take on. But it helps to fulfill their vision, which is pretty clear. Only the most bold, fun and young at heart will dare step into a Beckerman’s dress. With their young girly aesthetic and years ahead of them to learn and grow, this is a line that promises something playful for a long time.
The message, wrapped in a big satin bow, is, yes, this cupcake has a lot of frosting. It’s messy and illogical. But eat the damn thing, enjoy it and don’t worry so much. (Toronto Life)
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