Reality star Kimora Lee Simmons is set to launch her own skin care collection titled Shinto Clinical.
WWD reports that the collection features nine items and is designed to encompass cultural elements of the East and the West with a dash of humor thrown in. “This line is about their Eastern allure of diet and beautiful skin. It’s based on cultures that live from the sea,” she said, ticking a list of ingredients such as fish oil, pearl powder, omegas, beta glucan, mushroom and Wakame kelp extract. “The Western [influence] is the medicine, the efficacy, the delivery and the clinical results. That’s why we call this Shinto Clinical; this is really a clinical range.” Shinto means “of the gods,” she noted.
The engine of the different formulas are Omegapearl-18, an antiage concoction pearl powder; Wakame kelp; beta-glucan mushroom, and Omega 3, 6 and 9. The nine products in the line include an antiage moisturizer, priced $65; an antiwrinkle serum, also $65; an eyelash enhancer, $68; a pore minimizer, $45; a microdermabrasion cream, $59; and a skin lightening product for $68. An antiage cleanser and a toner are each priced at $32 apiece. A $65 anticellulite cream, Hold It Tight, will be launched later in the year.
Fans of Simmons will be able to get more info and purchase the full line when Shinto Clinical officially launches on QVC on February 24.
Related: Kimora Lee Simmons Celebrates Role at JustFab.com
Related: Rejuvenating Your Skin Cells
Related: Katy Perry Releases False Eyelash Line
Tags: kimora lee beauty, kimora lee on qvc, kimora lee simmons, kimora lee simmons qvc, kimora lee simmons shinto clinical, kimora lee simmons skin, kimora lee simmons skincare, new skin care line, shinto clinical