Stella McCartney has announced details about her upcoming new fragrance. WWD reports that the new fragrance titled L.I.L.Y is inspired by McCartney’s mother Linda.
“It comes from my dad’s nickname for my mum: ‘Linda I love you,’” said the designer during the press launch at a cozy room inside Wellington Arch, which overlooks Hyde Park. “The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it,” she said.
The heart notes are lily of the valley, while the base notes are oak moss. The top notes are — unusually — truffle. All are aromas McCartney has long loved. McCartney added that, for her, the scent evokes: “A girl becoming a woman. It’s an early spring morning, crisp air on the flesh — and discovery.”
L.I.L.Y is McCartney’s second major fragrance launch and will hit department store shelves next year.
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