Mineral makeup giant Bare Escentuals has announced they are launching a skin care line created especially for Asian women.
WWD is reporting that the bareMinerals line will consist of two cleansers, two nighttime serums and three moisturizers formulated for normal, dry and combination skin.
The line, which targets Asian women in their 30s and 40s, attempts to counterbalance the fact that women lead busy lives and have insufficient time to rest their bodies and replenish their skin, parent company Shiseido said in a release. “The texture gives a smooth feeling without stickiness and thus is also comfortable for the highly humid climate specific to Asia,” the company said.
The bareMinerals collection will launch in Japan in March and roll out to other countries shortly after.
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