Launching last year amid big buzz and acclaim, hair care brand Living Proof’s popularity among frizz-prone women is growing every day.
Living Proof was created in Cambridge, Massachusetts with the purpose of applying advanced technology to solve hair’s toughest challenges. Thanks to its breakthrough team of world-class scientists from leading universities and experts in the beauty industry, Living Proof is able to invent formulas with never-before-seen technologies. They offer the newest way to treat frizzy, lackluser and dificult hair (and the products actually work).
Women across North America have really taken to Living Proof products and last year after just six months of sales, Living Proof was named the top launch of the year at Sephora. Living Proof hair care has also won numerous industry awards including the WWD 2009 Breakthrough Product of the Year Award in the Hair category, the Allure Magazine Best De-Frizzer in the 2009 Best of Beauty Awards and Life & Style Beauty Award for Healthy Hair Must Have.
Living Proof carries a wide array of hair products including those for wavy hair, straight hair and dull/lackluster hair. If you’re in the market for a new hair care line, we suggest checking out Living Proof at your local Sephora. Prices range from $14-$35.
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