In today’s beauty news, 2010 is set to be the year of mood-enhancing makeup. Feeling good and natural will be all the rage.
According to the National Post, Consumer and Marketing Consulting firm Mintel is staing that the four trends for 2010 will be “mood beauty”, “nu natural”, pro-tech”t” and turbo beauty 4g. The report said 2010 will see more consolidation in the beauty industry and the evolution of old trends as well as new ones as consumer confidence returns. Recent product evolution has seen actual ingredients that will enable consumers to enhance their mood through makeup and skincare in 2010, going beyond aromatherapy and use of scent.
Expect to see new ranges of makeup next year focused on natural, mood-enhancing and technologically advanced makeup. Sounds good to us!
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Tags: 2010 makeup, Makeup, mintel research, mood enhancing makeup, national post